Businesses have an important role to play when it comes to protecting the planet. Balder Tol, General Manager, Australia & New Zealand at WeWork shares why they are pledging their support for Earth Hour and joining hundreds of businesses around Australia who want stronger action when it comes to protecting our planet.

What does your organisation do?

WeWork provides members around the world with space, community, and services through both physical and virtual offerings. Our mission is to create a world where people work to make a life, not just a living.

Why have you decided to switch off for Earth Hour?

In Australia, WeWork is committed to sustainability and we are always looking for ways to reduce our environmental impact. Earth Hour is more than just switching off for one hour - we believe that each and everyone of us can make an impact on the world—and together we can help to make a collective difference.

What does sustainability mean to your business?

As a global community, we are mindful of people’s impact on the natural world. Last year, we reached a milestone, doubling down on our sustainability efforts and achieving 100 percent renewable energy. From swapping single-use plastic for reusable items or pursuing a sustainable supply chain to minimising our waste footprint and teaming up with Who Gives a Crap, we know these are business decisions that are important to our community members as well. We are also proud to have a number of members who are B Corp certified, leading the way providing innovative, alternative ways of doing things.

Why should more businesses get involved in Earth Hour?

Earth Hour is a simple way to make a difference. It’s an opportunity to reflect on ways we can each make a change that will have an impact on our planet. Switching off the lights to start a conversation is a step in the right direction.

What role do businesses have in protecting the planet?

We know that Australians are keen to play their part in protecting our beautiful planet. Employees are looking to their employers to be a force for good in the world too. I’m consistently inspired by our community of members who are actively working to create a positive impact on our environment. From Karst Stone Paper, a company creating sustainable alternatives for traditional paper notebooks, to carbon neutral package delivery platform, Sendle, the range of businesses taking on making a difference to the planet is vast, and any business can play a part.

Do you have any tips for businesses looking for practice greater sustainability?

Small changes can make a big impact. Eliminating single-use plastics is one small change in behaviour that can spark bigger operational changes.

Feeling inspired? Register your support as a business this Earth Hour.